Lookbook is a well-developed shooting concept that should reflect fashion trends in the collection as well as the character of the brand. To set the terms of reference and define the shooting concept, a mood board is drawn up, in which shooting details are detailed, such as: theme, location, models, makeup, images, etc. For a better understanding of the tasks involved please fill out the shooting brief:
Lookbook — shooting the main items of the collection reflecting the style of the brand. It is used to increase sales figures due to the combination selected by the stylists and stimulate the acquisition of the whole image. Even taking one photo of the top items from the catalog, you can compose a book for a buyer or stylists.
Presentation of the main and top selling models of a new collection, prompting a potential buyer to buy;
Drive additional sales (purchase of the whole outfit) — increase the financial results of the brand;
Deliver a visual image of the brand in order to help determine the choice of style for an event;
Acquainting the client with the key items of the collection;
Direct emphasis on clothing, while maintaining the message of the brand’s core DNA;
Objectives are not: to provide information about details, exact color, fit; multiple views from all sides, present half of the collection as this works better using a catalogue.
Printed products: decoration of a retail space, shopping center, printed marketing material for consumers, internet advertising, press, magazines, publishers, banners for Internet advertising; For mailing lists about the notification of new products, congratulations to customers; Video content on the Internet on TV, YouTube, Instagram, or registration of a retail space, advertising in a shopping center. Registration of personal accounts for a brand and an online store.
Before shooting, the main thing is to decide on the desired objective for the content. Is it a campaign, lookbook or catalog that is being filmed;
A brand does not need to cover all three tasks, at once as you can combine: a campaign and a lookbook, or a lookbook and a catalog;
For each item, the brand can film a separate story as well as a general catalogue.
If you are considering selecting a fashion photographer for shooting a campaign or lookbook, download my presentation with examples of my work and estimated costs. This will make it easier for you to remember me if my experience and vision fits your brand.